beauty myths busted #2

Avance exposes common beauty misconceptions!

myth 2 - sleeping with your make up on causes wrinkles

This is probably one of beauty's most infamous urban legends, one that is so ingrained in our culture it's been passed down through the generations - in a way, it almost sounds like a threat. But, over time, what the medical field has learned is that wrinkles are caused by only four main culprits.

1. Aging. As we get older and the aging process begins, our skin thins and its elastin and collagen start to diminish. As this happens, moisture is lost which paves the way for skin to crack and crease.

2. Facial muscle contractions. Today's facial expressions mean tomorrow's wrinkles. Combine smiling, frowning, furling your eyebrows and squinting with gravity and it's a recipe for wrinkles.

3. Sun damage. Overexposure to the sun can cause premature aging, a process that damages healthy collagen fibers and over time will lead to wrinkles.

4. Smoking. Smoking causes a severe decrease in the amount of collagen produced. Our skin depends on collagen for strength and elasticity, so a slowdown in collagen reproduction will guarantee wrinkles.

Although leftover makeup will not cause wrinkles, there are other hazards for falling asleep with it on. Old mascara, eyeliner or eye shadow can cause eye infections and sties. Also, when makeup stays reticent on the face, it turns into dirt and oil which can then lead to blackheads. So, play it safe every night by removing makeup with a gentle remover, like Avance Eye Makeup Remover and avoid wrinkles by keeping skin moisturized overnight with Hydrating Night Creme.